I’m not Jesus. I don’t need followers. I don’t need a metric to tell me that I have clout with someone. I don’t need to sound like the wisest badass in an #echochamber to matter. I get it. I really do. These are great marketing tools that can really help you with branding. But here’s the deal: I am not a brand. I am not a commodity. I am not a scannable item that someone can pick up at bargain basement prices. Any metric that isn’t human is a metric that isn’t worth following.
John T. Spencer
I mean, I’m a brand, but … John’s spot on.
Klout Scores, Edublog Awards and Other Things That Don’t Matter « Cooperative Catalyst
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